Hi friends! Happy Fall! Are you racing to catch leaves before they fall in the city park? Are you kicking them up as you stroll with your pumpkin latte? Are you gazing wistfully at carpets of color on the hillsides while zipping along in your shiny convertible? Fall brings so many cinematic possibilities, doesn’t it?  The beautiful warmth combined with the thrilling coolness can…

Maker Product Description, Perfect Flaws Thank you for meeting me here! Last month, I was poking around the perfectly flawed process of a maker. I wondered, how can beautiful imperfections be illuminated? Could we embellish the grit and build more language around what doesn’t work?  I promised to have a go at a product description. Here we are!  I created this description for our…

Maker Marketing:  Perfectly Flawed To make your creative idea by hand and sell it is both an act of triumph and an exercise in futility. Your object is perfectly flawed. This “never quite rightness” is your power. I get it, decades alongside the maker has shown me how difficult it is for you to appreciate the deep value of your imperfect process. But hey,…