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Why You Should Sell on Etsy

Why You Should Sell on Etsy
August 2, 2012 quickfix

Whether you are a hobby crafter or a fine artist, I recommend selling on Etsy. Why?

1. The Smarts factor. Etsy attracts smart customers in droves. They might be shopping for a crocheted scrubbie or an impressionist painting- either way, they have a discerning eye.  Your customer is smart. They can tell the difference- and they will find you.  Etsy attracts smart people to the tune of over 1 billion per month.

2.The Money factor. It is cheap.  For $5 you can have a nice little Etsy shop up and running. Set your prices to make them work for you.  I know you labor over every detail of your craft. You should be paid for your work – and it should stay in your pocket.

3. The Youth factor. Etsy represents the new era of art & craft. The audience is young. They are creative, energetic and have fresh ideas. I believe in staying in touch with what the young people are doing. Etsy is a perfect place to do that.

4. The Knowledge factor. Looking for ways to Tell Your Story?  Or becoming more profitable with your enterprise?  Etsy is a deep well of information. I highly recommend Etsy’s Seller Education program. You can also learn so much by getting involved in the forums or on an Etsy team.

5. The Freedom Factor. Are you still hesitant? You’ve been in the crafts business a long time- and you can’t see yourself as an Etsyian. I understand. Use Etsy to test your freedoms. Make something totally wacky and test it in your Etsy shop. Does anyone look at it? Is it included in an Etsy treasury? Track your experiment. Maybe, just maybe, it will give you the confidence you need to bust out and try something totally different. That’s freedom!

Etsy will not solve all your problems. It’s simply a great addition to your mix. Use it.

Why the Etsy promo? Two reasons.

First, I like Etsy. The community is whip smart, generous, creative and caring. Many fantastic customers have found us on Etsy and other sellers inspire us regularly.

Second, in conversations with experienced crafters and artists – I have heard a lot of hesitation about Etsy. I thought I would throw in my 2 cents.

What do you think?

Comments (2)

  1. Glaudius 8 years ago

    You are preaching to the choir here. I absolutely agree especially for hobbyists. Professionals might do better on their own websites. But for people starting in their trade or for hobbyists, etys is a good and cheap place to start selling. Errors are much less costly than in brick and mortar type businesses.
    It is at the same time a real business and something informal you just try on the internet. I have seen in my own case that the pressure to perform better is real. There is a sense of responsibility that creeps in. The result is that you get better at your hobby or craft. At the same time I don’t loose slip over the few cents spent here and there.

  2. kate 8 years ago

    Thanks so much for your comment Gladius. I like your note about, “there is a sense of responsibility that creeps in.” I think you’re absolutely right on that point. I also agree that “professionals might do better on their own websites.” However, I also believe that it’s our job to be there for our customers – and I believe that some of them will find us on Etsy and not on our own websites. We can introduce them to our websites and go from there. I appreciate your perspective – I think you might enjoy this article that Megan wrote called, ‘Growing Your Business Beyond Etsy.” http://designinganmba.com/2010/04/22/growing-your-business-beyond-etsy/ Thanks again for taking the time to write.

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